How much does it cost to advertise a horse for sale?

Adverts are free during our launch — the first 100 horse adverts in each category cost nothing to publish, with no commission on the sale price. After that, paid tiers start at entry-level single adverts with optional featured placement.

How long does it take to list a horse?

About five minutes. You can start the advert before creating an account: fill in the basics — title, breed, sex, year of birth and asking price — and we save your progress while you sign up to add photos and publish.

How many photos should I include?

Six to twelve. A conformation shot from the side on level ground, head-on and rear views, ridden work in each pace, and a short jumping or movement video. Adverts with video receive noticeably more enquiries than photo-only adverts.

How do buyers contact me?

Through in-platform messaging. Your phone number and email stay hidden until you choose to share them, and every message passes through spam and scam filtering before it reaches your inbox.

Which countries will see my advert?

All of them. Listings are published in English with automatic translation for buyers browsing in German, Dutch, French, Spanish and more, and prices convert to the buyer's currency.

Sell your horse to serious buyers — advertise free

EquestrianMarket puts your horse in front of buyers in the UK, Europe, the United States, South Africa and the Gulf. Build the advert in about five minutes, keep your contact details private, and pay no commission on the sale. You can start before you create an account.

Launch offer — Only 84 free horses slots left. Be one of the first 100 — no cost, no commission.

Start your advert See advertising prices

No commission on the sale price
Contact details hidden until you share them
Automatic translation for EU buyers
Watermarked photos and video

How to advertise a horse for sale

1. Describe your horse

Breed, age, height, discipline, training level and temperament. Honest detail filters out time-wasters before they message you.

2. Add photos and video

Up to 20 photos plus a video link. Every image carries our watermark so it can't be lifted onto another marketplace.

3. Publish and get enquiries

Your advert goes live across every country page, breed hub and discipline hub it matches. Buyers message you in-platform.

Sell a horse in your country

Each market page covers local pricing expectations, paperwork and the regions where buyers are searching.

Sell a horse in South Africa

From Cape sport horses to KwaZulu-Natal Thoroughbreds, South Africa hosts a thriving equestrian community across show jumping, eventing and endurance.

Sell a horse in Spain

Home of the PRE Andalusian, Spain's equestrian heritage spans classical dressage, doma vaquera and a flourishing sport horse industry.

Sell a horse in United Kingdom

From the rolling Cotswolds to Newmarket's racing capital, the UK is one of the world's most influential equestrian markets.

Sell a horse in Germany

The heart of warmblood breeding — Hanoverian, Holsteiner, Oldenburg and Westphalian studbooks define the modern sport horse.

Sell a horse in France

Selle Français power and a deep show jumping tradition — France is a cornerstone of European equestrian sport.

Sell a horse in Netherlands

Home of the KWPN — Dutch warmbloods consistently top the world rankings in both dressage and show jumping.

Sell a horse in United States

From Wellington's winter circuit to Kentucky's Thoroughbred bluegrass, the US is the world's largest equestrian market by value.

Sell a horse in United Arab Emirates

A global hub for endurance and Arabian breeding, with the Dubai World Cup anchoring the international racing calendar.

Pricing your horse correctly

Most horses that sit unsold for months are priced against what the owner spent, not what comparable horses are achieving. Check live asking prices for the same breed, age bracket and discipline before you publish, and set a figure you can defend with training records and competition results. Our price intelligence tool shows what similar horses are advertised at across each market.

Guide: pricing your horse Guide: writing a listing that sells Guide: photographing your horse Guide: selling faster

Questions from sellers

How much does it cost to advertise a horse for sale?: Adverts are free during our launch — the first 100 horse adverts in each category cost nothing to publish, with no commission on the sale price. After that, paid tiers start at entry-level single adverts with optional featured placement.
How long does it take to list a horse?: About five minutes. You can start the advert before creating an account: fill in the basics — title, breed, sex, year of birth and asking price — and we save your progress while you sign up to add photos and publish.
How many photos should I include?: Six to twelve. A conformation shot from the side on level ground, head-on and rear views, ridden work in each pace, and a short jumping or movement video. Adverts with video receive noticeably more enquiries than photo-only adverts.
How do buyers contact me?: Through in-platform messaging. Your phone number and email stay hidden until you choose to share them, and every message passes through spam and scam filtering before it reaches your inbox.
Which countries will see my advert?: All of them. Listings are published in English with automatic translation for buyers browsing in German, Dutch, French, Spanish and more, and prices convert to the buyer's currency.

Ready to advertise your horse?

Start the advert now — no account needed to begin. We save your progress while you sign up.

Start your free advert