Trust & Safety
A marketplace built on transparency.
Optional verification, safe messaging, scam-prevention guidance and 24-hour moderation — so you can buy and sell with confidence.
Our four pillars
How we keep the marketplace safe.
Optional verification
Sellers, stud farms, trainers, vets and transporters can apply for verification to earn a trust badge. It's optional, not automatic, and clearly marked when granted.
Identity & Pro checks
Members who choose to verify submit ID — and business documents for Pro tier — before our team reviews and approves the badge on their profile and listings.
Safe in-platform messaging
All initial conversations happen inside the platform, so you can see who you're talking to before sharing personal details. Block and mute are one tap.
One-click reporting
Every listing, profile and message has a Report button. Our moderation team reviews flagged content within 24 hours, faster for safety issues.
Buyer's guide
Four rules that will save you a fortune.
Most horse-buying scams follow the same pattern. Follow these and you'll avoid almost all of them.
Always view in person or on video call
Never buy a horse from photos alone. Insist on a live video walk-around and, where possible, an in-person viewing before any money changes hands.
Get an independent vetting
Use a vet you've chosen — not one the seller suggests. Pre-purchase exams are the single best protection against costly surprises.
Be wary of urgency
Pressure to pay a deposit today, transfer-only payments, or sellers who refuse a video call are red flags. Genuine sellers welcome due diligence.
Pay safely, contract clearly
Use traceable payment methods, get a written bill of sale, and check passport, microchip and ownership before transport. Our Directory lists verified equine lawyers.
FAQ
Frequently asked questions
Seen something that's not right?
Our moderation team reads every report. We'd rather investigate a hundred false alarms than miss one bad actor.