Horse sellers
Sell Your Horse to Equestrian Buyers
Build a proper sales advert — photos, video, breeding, height, discipline and location — and put it in front of people who came here specifically to look at horses.
Who it's for
Who advertises horses here
A one-horse advert and a twenty-horse sales list need different things. Both work here.
- Private owners selling one horse
- Breeders with youngstock coming through
- Stud farms with sale horses alongside their stallions
- Dealers and sales yards
- Professional riders moving on competition horses
- Riding schools retiring or rehoming school horses
What you can advertise
What goes into a horse advert
Photos and video
Multiple images plus a video link so buyers can see movement before they travel.
Breed and breeding
Breed, sire and dam where you have them — pedigree feeds our breeding pages.
Age, sex and height
Year of birth, mare/gelding/stallion and height in hands or centimetres.
Discipline and level
Show jumping, dressage, eventing, endurance, western, leisure and more.
Location
Country and region, so buyers searching near them actually find the horse.
Price or price on request
Show a figure in your own currency, or keep it private and invite enquiries.
Full description
Temperament, schooling, vetting history, competition record — the detail serious buyers ask for.
Seller information
Your profile, with enquiries arriving through on-site messaging.
Why here
Why advertise your horse here
An equestrian audience only
Nobody lands on EquestrianMarket by accident. Every visitor came looking for horses or horse people.
Structured, searchable adverts
Breed, discipline, height, budget and country filters mean the right buyers reach your horse.
Messaging stays on-site
Enquiries arrive in your dashboard. Your phone number and email are not published in the advert.
Edit and re-price any time
Update details, swap photos or drop the price from your dashboard — buyers watching the horse can be alerted.
How it works
Three steps to going live
- 01
Start your advert
Begin with the basics — name, breed, sex, year of birth and price. No account needed to start.
- 02
Add photos, video and detail
Create your free account to save progress, then upload media and complete the full description.
- 03
Publish
Your horse goes live on the marketplace and appears in the relevant breed, discipline, country and budget pages.
Trust & safety
Advertising honestly
Adverts are reviewed and buyers can report anything that looks wrong. Keep conversations on-site — we publish clear guidance on deposits, vettings and transport before money changes hands.
Read our trust & safety guidance →Before you publish
How to write a horse advert buyers trust
Most wasted enquiries come from adverts that leave the obvious questions unanswered. Cover these and the messages you get will be from people who are genuinely in the market.
01
Lead with the facts
Age, height, sex, breed, discipline and location belong in the first two lines — buyers filter on them before they read anything else.
02
Be specific about level
"Competed 1.10m nationally last season" tells a buyer far more than "talented jumper".
03
Photograph the horse honestly
A conformation shot from the side on level ground, a head shot, and one under saddle. Natural daylight, no filters, no rugs hiding condition.
04
Add video if you have it
Walk, trot, canter on both reins in one unedited clip answers more questions than a page of text.
05
State vetting and paperwork upfront
Passport, microchip, UELN, X-rays, and whether a recent vetting exists. Buyers crossing a border will ask anyway.
06
Price it or say "POA" deliberately
A price attracts serious enquiries; POA filters them out. Choose knowingly rather than by default.
Questions
What advertisers ask
Also advertise on EquestrianMarket
Advertise a Stud / Breeding Service
Stallion owners, stud farms and breeding services.
Advertise Horse Transport
Transporters, hauliers and horsebox businesses.
Advertise an Equestrian Service
Trainers, vets, farriers, physios, fitters and more.
Sell Your Horse to Equestrian Buyers
Create your listing whenever you're ready — the flow shows exactly what's included and what it costs before anything is published.